This is a great size tote; 16" wide by 12" tall. Black side has "Georgia O'Keeffe Museum" printed in 1/4" letters. The other side uses the museums' signature colors of magenta, blue and orange this is scattered with petunias, morning glories, poppies and calla lilies. Yes, two sidesà.this versatile bag is reversible!! Be sure to see the matching umbrella and silk scarf to complement this.